Just three days before the launch of the iPhone here in New Zealand, Vodafone NZ announced some of the most expensive data plans accompanying the phone ON THE PLANET. Like many, I thought $199 was reasonable for the legendary device, until I saw the associated data price tag that is – a whopping $6,000! (see this post).
While browsing the Vodafone website this morning, I decided to see if there was any change in the plans given the general disappointment by the public (see here* and here*). To my surprise there has been a change in the listed plans(!), but not a change I was expecting.
So lets play spot the difference…
The listed plans today:
And the plans announced on July 8:
As you can see above, and for yourself on their iPhone plans page, Vodafone have ceased advertising their exorbitant 1GB data plan – you now have to visit a store to find that one.
So why the change? I can only conclude that Vodafone are EMBARRASSED by their own plans to the point that they are trying to hide the true cost to “heavy” data users. I say “heavy” as I believe that is complete bollocks by the way – 1GB per month is a mere 33MB (or so) a day and trivial to burn through given the richness of the internet. Furthermore, paying $6,000 for 24GB over two years is plainly insane when my ISP can offer me 50GB in one month for $40. Go figure (coz I can’t).
So yeah, SHAME ON YOU VODAFONE – firstly for pricing your data ridiculously high and secondly for trying to hide it.
(* WebCite links to the Stuff.co.nz articles here and here)