Mobile Data Costs

Vodafone sent me (and 1000’s of others no doubt) a txt msg today announcing their new mobile internet plans. The big change is for casual users (probably anyone like me on prepay) who now have the following pricing,

$1/day for 10MB, no monthly fee, $1/MB overage

In other words, that’s ~$30/month for 300MB. While this is not a bad price in NZ’s (crippled) mobile data market, it is still complete pants compared to the rest of the world. It’s also worth noting that this a better deal than their “Broadband Starter” plan which is $30/month for 200MB on a 2 year contract. Go figure.

While on the topic of ridiculous pricing for mobile data, lets look at what those sms/txt messages cost you. At 20 cents per message that’s cheap right? Wrong! Time for some math…

1 sms = 160 7-bit characters (max) = 1,120 bits = 140 bytes
1 MB = 1,000,000 bytes (SI units) = 7142 sms messages
1 sms message costs 20 cents
Therefore, sending 1 MB via sms costs $1,428!

Of course if you don’t max out your 160 characters (or if you base it on 1024^2 bytes) it’s much more expensive. Wow.

Now if that doesn’t make you realise just how much money the telco’s are creaming off us, I don’t know what will.

Advertisements