Radiohead have boldly gone where no band has gone before – in letting the fans choose what to pay for their newest album. This is super cool and will undoubtedly send shock waves through the industry. More so in the near future as Oasis and Jamiroquai are rumoured to do the same with their next albums while other bands, including Nine Inch Nails, ditch the music labels to proceed independently.
If you’re already a fan, keen to try or like me think this experiment is worthy of support, head over to inrainbows.com, choose what to pay and grab yourself a copy. Kudos Radiohead. Here’s hoping more bands follow your lead.

